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Latest Stories

  1. BASF Helps Automakers Create the New Car Smell of the Future: Odorless

    July 25, 2017

    It’s exhilarating to drive off the lot in a brand new vehicle, inhaling the distinctive new car smell. In fact, the…

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  2. Need for Transparency in Today’s Digital World Influences BASF’s Automotive Color Trend Predictions

    June 19, 2017

    In a digital world where data is consumed through screens and technology replaces human interaction, a stronger call is…

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  3. Debuting on 2017 Alfa Romeo Giulia, BASF’s Plastic Can Take the Heat

    May 9, 2017

    The appetite for turbocharging technology is growing among automakers across the globe. OEMs view smaller displaced…

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  4. BASF Brings Innovation to Global Lightweighting Demand

    April 18, 2017

    When it comes to mega trends driving today’s global auto industry, the advancements and materials that are helping…

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  5. 4 NVH Solutions Offered By BASF That Can’t Be Rattled

    March 13, 2017

    Today’s automotive consumer has high expectations when it comes to handling, ride and comfort of a vehicle. And as…

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  6. BASF’s Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

    January 9, 2017

    Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln…

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