Appearance

BASF solutions make a car look great from both the interior and exterior perspective. See for yourself by reading these stories.

Latest Appearance Stories

  1. BASF’s Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

    January 9, 2017

    Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln…

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  2. BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

    November 3, 2016

    Can a color represent a feeling? Paul Czornij, head of design for BASF’s Color Excellence Group, believes that the…

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  3. Show Stopping at SEMA

    November 24, 2015

    The SEMA Show draws the best and the brightest from the automotive and aftermarket industry to Las Vegas every year to…

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  4. Chevy FNR’s Concept Color Inspired by the Future of Automotive

    August 31, 2015

    BASF is building a reputation with concept car color debuts for General Motors Co. at Auto Shanghai. From the Buick…

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  5. Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

    August 20, 2015

    Pedestrian protection is a growing concern, especially as mega-cities around the globe experience population shifts to…

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  6. Problem Solving for Future Transportation Issues, Today

    By: Joel Johnson - June 15, 2015

    A clear, blue ocean – a scenic treasure, a tranquil escape. You may be thinking, “Why’s he writing about his…

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  7. A Look Back: 4 Automotive Trends in 2014

    December 22, 2014

    “The trend is your friend,” especially if you can detect one before it hits. This is especially true in the…

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  8. Not Your Everyday Leather: The Allure of Tomorrow’s Car Interiors

    December 18, 2014

    Individuals have an emotional attraction to their vehicle and its design essence. The car is often a vehicle for…

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  9. Car Designers Inspired by Dynamic Color at This Year’s SEMA Show

    November 10, 2014

    For every car color, there’s a story, whether it’s the designer’s inspiration, the engineer’s attention to…

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  10. See What Trends Are Inspiring Tomorrow’s Car Colors

    August 14, 2014

    BASF recently released its Global Coatings Color Collection 2014/2015 report, “Under the Radar,” which outlines…

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  11. 5 Color Trends Reflecting the New America

    August 4, 2014

    North America is bouncing back, full of energy in this post-Recession era. People are starting to look differently…

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  12. The Future of Car Colors is Coming to Detroit

    July 23, 2014

    It’s about that time again, after another year of research and color speculation, BASF is almost ready to reveal its…

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