Color and Design

Imagine the future vehicle – visualize the interior and exterior design. BASF’s materials and expertise help automakers pave the way for the look and feel of next-gen vehicles. See the latest trends for yourself below.

Latest Color and Design Stories

  1. 5 Ways Material Science Is Driving Autonomous Vehicle Safety and Design

    July 10, 2018

    As the race to fully autonomous vehicles continues, the technology that enables this revolution poses the biggest…

    » Read more
  2. 3 Trends Shaping Future Automotive Paint Colors in North America

    June 21, 2018

    Color plays a big role in a consumer’s decision of which vehicle to drive off the lot. It’s deeply psychological.…

    » Read more
  3. Six Ways Materials Can Enhance Ride-Hailing Vehicles

    March 5, 2018

    By 2030 ride-hailing is expected to be a $285 billion industry, with 97 million ride-hailing trips occurring daily…

    » Read more
  4. BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

    November 3, 2016

    Can a color represent a feeling? Paul Czornij, head of design for BASF’s Color Excellence Group, believes that the…

    » Read more
  5. Behind the Scenes: The Co-Creation of the Hyundai RN30 Concept Car

    October 18, 2016

    “Utterly mad” – Top Gear “Rally-Inspired” – Car and…

    » Read more
  6. Local Expertise Leads to BASF’s Latest Automotive Refinish Paint

    August 23, 2016

    Local knowledge backed by global expertise – this is one of the advantages BASF offers its coating…

    » Read more
  7. How an Automotive Paint Brand Made Lego Structures Come to Life

    August 3, 2016

    Capitalizing on the appeal of the famous toy brand, Lego experiences such as those found at Legoland Parks or Legoland…

    » Read more
  8. Parallax-Inspired BASF’s Color Predictions for 2020 Vehicles

    May 9, 2016

    What happens to the scenery as you look through the window of a moving vehicle or train? The trees appear much…

    » Read more
  9. Show Stopping at SEMA

    November 24, 2015

    The SEMA Show draws the best and the brightest from the automotive and aftermarket industry to Las Vegas every year to…

    » Read more
  10. Celebrating 150 Years with Four Innovative Car Colors

    November 19, 2015

    Every year, BASF coating designers look to the future and make predictions about the car colors that will appeal to…

    » Read more
  11. First-Ever, All-Black Yacht Made Possible by Automotive Coatings

    November 12, 2015

    Never before has a racing yacht been able to achieve an all-black look. Yes, black sails or a black hull, but never a…

    » Read more
  12. Challenge Accepted: Fast Pace, Visionary Coating on Chevrolet FNR

    October 27, 2015

    When Chevrolet came knocking on BASF’s door to develop a futuristic paint for the FNR concept car, BASF willingly…

    » Read more
View additional stories