Color and Design

Imagine the future vehicle – visualize the interior and exterior design. BASF’s materials and expertise help automakers pave the way for the look and feel of next-gen vehicles. See the latest trends for yourself below.

Latest Color and Design Stories

  1. Need for Transparency in Today’s Digital World Influences BASF’s Automotive Color Trend Predictions

    June 19, 2017

    In a digital world where data is consumed through screens and technology replaces human interaction, a stronger call is…

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  2. BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

    November 3, 2016

    Can a color represent a feeling? Paul Czornij, head of design for BASF’s Color Excellence Group, believes that the…

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  3. Behind the Scenes: The Co-Creation of the Hyundai RN30 Concept Car

    October 18, 2016

    “Utterly mad” – Top Gear “Rally-Inspired” – Car and…

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  4. Local Expertise Leads to BASF’s Latest Automotive Refinish Paint

    August 23, 2016

    Local knowledge backed by global expertise – this is one of the advantages BASF offers its coating…

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  5. How an Automotive Paint Brand Made Lego Structures Come to Life

    August 3, 2016

    Capitalizing on the appeal of the famous toy brand, Lego experiences such as those found at Legoland Parks or Legoland…

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  6. Parallax-Inspired BASF’s Color Predictions for 2020 Vehicles

    May 9, 2016

    What happens to the scenery as you look through the window of a moving vehicle or train? The trees appear much…

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  7. Show Stopping at SEMA

    November 24, 2015

    The SEMA Show draws the best and the brightest from the automotive and aftermarket industry to Las Vegas every year to…

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  8. Celebrating 150 Years with Four Innovative Car Colors

    November 19, 2015

    Every year, BASF coating designers look to the future and make predictions about the car colors that will appeal to…

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  9. First-Ever, All-Black Yacht Made Possible by Automotive Coatings

    November 12, 2015

    Never before has a racing yacht been able to achieve an all-black look. Yes, black sails or a black hull, but never a…

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  10. Challenge Accepted: Fast Pace, Visionary Coating on Chevrolet FNR

    October 27, 2015

    When Chevrolet came knocking on BASF’s door to develop a futuristic paint for the FNR concept car, BASF willingly…

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  11. The Style of Raw Plastics Helps Lightweight and Beautify Today’s Cars

    October 8, 2015

    Emerald Insight reports that 62 to 90 percent of a customer’s initial assessment of a product is based on color. We…

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  12. Chevy FNR’s Concept Color Inspired by the Future of Automotive

    August 31, 2015

    BASF is building a reputation with concept car color debuts for General Motors Co. at Auto Shanghai. From the Buick…

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