Driver comfort is centric to the overall passenger experience. Our innovations make the vehicle more supportive and comfortable while still maintaining durability. Learn more here.

Latest Comfort Stories

  1. BASF Helps Automakers Create the New Car Smell of the Future: Odorless

    July 25, 2017

    It’s exhilarating to drive off the lot in a brand new vehicle, inhaling the distinctive new car smell. In fact, the…

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  2. 4 NVH Solutions Offered By BASF That Can’t Be Rattled

    March 13, 2017

    Today’s automotive consumer has high expectations when it comes to handling, ride and comfort of a vehicle. And as…

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  3. BASF’s Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

    January 9, 2017

    Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln…

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  4. Innovation Focused ‘Think Tank’ for Auto Solutions in Mexico

    By: Frank Hezel - July 28, 2015

    Mexico’s automotive industry is experiencing unprecedented growth and is quickly becoming one of the strongest auto…

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  5. So Cool, They’re Hot: Not Every Black Pigment is Carbon Black

    January 15, 2015

    We have all been conditioned to timidly enter our cars on a hot, sunny day. Why? Because we have come to expect the…

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  6. Energy Absorbing Material in Coil Spring Wins GM Quality Award

    November 20, 2014

    A coil spring can be the difference between a smooth, comfortable ride and a jolt at every bump in the road for…

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  7. The Best Equation for Reducing Vehicle Deposit Build Up

    October 31, 2014

    Deposit build up robs a vehicle of its performance and efficiency capabilities. Improving fuel quality by offering a…

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  8. Extending Electric Vehicle Range Through Heat Management Solutions

    September 19, 2014

    Increased driving range. Every electric vehicle owner wants it. Every electric vehicle manufacturer strives to achieve…

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  9. 7 Tips to Keeping Car Cabins Cool

    June 21, 2014

    Summer is officially here, and with that comes pool parties, barbeques and road trips. Be careful though! When a car is…

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  10. A Makeover for Montreal’s Metro Cars – New Cars Offer Quieter Ride

    May 28, 2014

    In the hustle and bustle of big cities, the Metro often becomes one of the most sacred lifelines to both townies and…

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  11. 3 Plastic Solutions Making Cars More Comfortable and Efficient

    April 14, 2014

    We will have a significant presence at Chinaplas 2014, Asia’s No. 1 plastics and rubber trade fair, which showcases…

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  12. BMW i3: Filled with High-Performance Plastic

    April 4, 2014

    The BMW i3 may be a sleek, urban electric car but what we find most interesting is the fact that the body and frame are…

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