Here we explore how our innovations can contribute to sleek designs. Automakers and aftermarket refinishers use our products to create some great looking cars. Check out the design stories.

Latest Design Stories

  1. iGloss Delivers that New Car Look, Longer

    January 24, 2018

    Exterior appearance plays a significant role in vehicle selection and purchase. However, over time, environmental…

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  2. BASF’s Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

    January 9, 2017

    Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln…

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  3. BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

    November 3, 2016

    Can a color represent a feeling? Paul Czornij, head of design for BASF’s Color Excellence Group, believes that the…

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  4. Parallax-Inspired BASF’s Color Predictions for 2020 Vehicles

    May 9, 2016

    What happens to the scenery as you look through the window of a moving vehicle or train? The trees appear much…

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  5. Chevy FNR’s Concept Color Inspired by the Future of Automotive

    August 31, 2015

    BASF is building a reputation with concept car color debuts for General Motors Co. at Auto Shanghai. From the Buick…

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  6. Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

    August 20, 2015

    Pedestrian protection is a growing concern, especially as mega-cities around the globe experience population shifts to…

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  7. Innovation Focused ‘Think Tank’ for Auto Solutions in Mexico

    By: Frank Hezel - July 28, 2015

    Mexico’s automotive industry is experiencing unprecedented growth and is quickly becoming one of the strongest auto…

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  8. China’s First All-Plastic Backrest and Seat Pan

    July 9, 2015

    A recent Automotive Seating Study from Johnson Controls found that a majority of consumers said driver comfort had the…

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  9. Problem Solving for Future Transportation Issues, Today

    By: Joel Johnson - June 15, 2015

    A clear, blue ocean – a scenic treasure, a tranquil escape. You may be thinking, “Why’s he writing about his…

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  10. Inspiring the Customized Car

    May 4, 2015

    While autonomous cars may be the way of the future, it won’t be the only way.  64 percent of millennials say they…

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  11. Coating Carbon Fiber Composites: Achieving a ‘Class A Finish’

    Don Campbell - April 20, 2015

    Carbon fiber has a very distinct look - industrial, textured, charcoal gray. And while some companies are…

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  12. Look Out Aluminum, Thermoplastic Composites Can Reduce More Mass

    March 19, 2015

    “Aluminum Inferior to Steel? Not On The 2015 Ford F-150” “Ford’s aluminum F-150 takes Truck of the…

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