The touch and feel of a car can greatly impact the automotive experience – sitting in comfortable, upholstered seats and controlling the entertainment on the dashboard enhances the experience. Learn more by reading our stories.

Latest Haptics Stories

  1. BASF’s Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

    January 9, 2017

    Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln…

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  2. Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

    August 20, 2015

    Pedestrian protection is a growing concern, especially as mega-cities around the globe experience population shifts to…

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  3. China’s First All-Plastic Backrest and Seat Pan

    July 9, 2015

    A recent Automotive Seating Study from Johnson Controls found that a majority of consumers said driver comfort had the…

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  4. Problem Solving for Future Transportation Issues, Today

    By: Joel Johnson - June 15, 2015

    A clear, blue ocean – a scenic treasure, a tranquil escape. You may be thinking, “Why’s he writing about his…

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  5. Skinny Automotive Seats: More Space, Less Cost, Still Comfy

    March 5, 2015

    It seems like everything these days has a “skinny” option – skinny jeans, skinny popcorn, skinny beverages. This…

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  6. How an Air-Filled Bumper Protects the C4 Cactus

    October 6, 2014

    “Fender Bender” – a term commonly representing the damage caused by a low-speed collision – is a real problem…

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  7. The Buzz is Building for the 2014 PACE Awards

    April 7, 2014

    To kick off SAE World Congress, the “best of the best” in automotive innovations are celebrated and the Automotive…

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  8. BMW i3: Filled with High-Performance Plastic

    April 4, 2014

    The BMW i3 may be a sleek, urban electric car but what we find most interesting is the fact that the body and frame are…

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  9. smart forvision Series: Glowing Hexagons Are Efficient Lighting Option

    January 28, 2014

    The smart forvision car is stock full of world-premiere products. The glowing hexagon interior lights are no…

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  10. New Piano-Black Resin Fends Against Scratches in High-Touch Areas

    January 3, 2014

    At BASF, we take pride in serving as a solutions-driven partner for our automotive customers by meeting their current…

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  11. smart forvision Series: Cool Paint, Reflective Film Fight Heat Rays

    November 11, 2013

    No motorist enjoys being hit with a swift kick of stagnant, hot air when opening the car door, or trying to avoid…

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  12. Organic Chair Made With EcoFriendly Binding Agent, Acrodur

    October 8, 2013

    Many individuals have latched onto the trend toward organic items – whether it is eggs, vegetables, milk – but what…

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