Passenger Experience

We work closely with designers, engineers and manufacturers to apply our innovative ideas to develop an exceptional, sensory experience. Even the most subtle of vehicle encounters – from grasping a door handle to sheen of the exterior’s design– shape the passenger experience. See more below.

Featured Passenger Experience Stories

Latest Passenger Experience Stories

  1. 5 Ways Material Science Is Driving Autonomous Vehicle Safety and Design

    July 10, 2018

    As the race to fully autonomous vehicles continues, the technology that enables this revolution poses the biggest…

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  2. Six Ways Materials Can Enhance Ride-Hailing Vehicles

    March 5, 2018

    By 2030 ride-hailing is expected to be a $285 billion industry, with 97 million ride-hailing trips occurring daily…

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  3. iGloss Delivers that New Car Look, Longer

    January 24, 2018

    Exterior appearance plays a significant role in vehicle selection and purchase. However, over time, environmental…

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  4. BASF’s Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

    January 9, 2017

    Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln…

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  5. BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

    November 3, 2016

    Can a color represent a feeling? Paul Czornij, head of design for BASF’s Color Excellence Group, believes that the…

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  6. Behind the Scenes: The Co-Creation of the Hyundai RN30 Concept Car

    October 18, 2016

    “Utterly mad” – Top Gear “Rally-Inspired” – Car and…

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  7. Local Expertise Leads to BASF’s Latest Automotive Refinish Paint

    August 23, 2016

    Local knowledge backed by global expertise – this is one of the advantages BASF offers its coating…

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  8. How an Automotive Paint Brand Made Lego Structures Come to Life

    August 3, 2016

    Capitalizing on the appeal of the famous toy brand, Lego experiences such as those found at Legoland Parks or Legoland…

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  9. Parallax-Inspired BASF’s Color Predictions for 2020 Vehicles

    May 9, 2016

    What happens to the scenery as you look through the window of a moving vehicle or train? The trees appear much…

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  10. Show Stopping at SEMA

    November 24, 2015

    The SEMA Show draws the best and the brightest from the automotive and aftermarket industry to Las Vegas every year to…

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  11. Chevy FNR’s Concept Color Inspired by the Future of Automotive

    August 31, 2015

    BASF is building a reputation with concept car color debuts for General Motors Co. at Auto Shanghai. From the Buick…

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  12. Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

    August 20, 2015

    Pedestrian protection is a growing concern, especially as mega-cities around the globe experience population shifts to…

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