Passenger Experience
We work closely with designers, engineers and manufacturers to apply our innovative ideas to develop an exceptional, sensory experience. Even the most subtle of vehicle encounters – from grasping a door handle to sheen of the exterior’s design– shape the passenger experience. See more below.
Featured Passenger Experience Stories
Latest Passenger Experience Stories
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Six Ways Materials Can Enhance Ride-Hailing Vehicles
March 5, 2018
By 2030 ride-hailing is expected to be a $285 billion industry, with 97 million ride-hailing trips occurring daily…
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iGloss Delivers that New Car Look, Longer
January 24, 2018
Exterior appearance plays a significant role in vehicle selection and purchase. However, over time, environmental…
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BASF Helps Automakers Create the New Car Smell of the Future: Odorless
July 25, 2017
It’s exhilarating to drive off the lot in a brand new vehicle, inhaling the distinctive new car smell. In fact, the…
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4 NVH Solutions Offered By BASF That Can’t Be Rattled
March 13, 2017
Today’s automotive consumer has high expectations when it comes to handling, ride and comfort of a vehicle. And as…
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BASF’s Composite Expertise Means Metal Sits Out for Lincoln Continental Seat
January 9, 2017
Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln…
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BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA
November 3, 2016
Can a color represent a feeling? Paul Czornij, head of design for BASF’s Color Excellence Group, believes that the…
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Behind the Scenes: The Co-Creation of the Hyundai RN30 Concept Car
October 18, 2016
“Utterly mad” – Top Gear “Rally-Inspired” – Car and…
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Local Expertise Leads to BASF’s Latest Automotive Refinish Paint
August 23, 2016
Local knowledge backed by global expertise – this is one of the advantages BASF offers its coating…
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How an Automotive Paint Brand Made Lego Structures Come to Life
August 3, 2016
Capitalizing on the appeal of the famous toy brand, Lego experiences such as those found at Legoland Parks or Legoland…
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Parallax-Inspired BASF’s Color Predictions for 2020 Vehicles
May 9, 2016
What happens to the scenery as you look through the window of a moving vehicle or train? The trees appear much…
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Show Stopping at SEMA
November 24, 2015
The SEMA Show draws the best and the brightest from the automotive and aftermarket industry to Las Vegas every year to…
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Chevy FNR’s Concept Color Inspired by the Future of Automotive
August 31, 2015
BASF is building a reputation with concept car color debuts for General Motors Co. at Auto Shanghai. From the Buick…
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