Shaping the Future

Innovation is the name of the game. BASF is paving the way for chemistry solutions within the automotive industry. Check out the stories below on the advancements in this field and contributions to our local community.

Latest Shaping the Future Stories

  1. Milestones, Expansion and Innovation at BASF Huntsville Site

    November 17, 2017

    The automotive catalytic converter is arguably the most important pollution control device ever invented, removing more…

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  2. Powering Hybrid/Electric Vehicles with Materials that Matter

    September 11, 2017

    It is estimated that 5 to 8 percent of all vehicle production will be made up of pure electric, full hybrid or plug-in…

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  3. BASF Helps Automakers Create the New Car Smell of the Future: Odorless

    July 25, 2017

    It’s exhilarating to drive off the lot in a brand new vehicle, inhaling the distinctive new car smell. In fact, the…

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  4. Need for Transparency in Today’s Digital World Influences BASF’s Automotive Color Trend Predictions

    June 19, 2017

    In a digital world where data is consumed through screens and technology replaces human interaction, a stronger call is…

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  5. Debuting on 2017 Alfa Romeo Giulia, BASF’s Plastic Can Take the Heat

    May 9, 2017

    The appetite for turbocharging technology is growing among automakers across the globe. OEMs view smaller displaced…

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  6. BASF Brings Innovation to Global Lightweighting Demand

    April 18, 2017

    When it comes to mega trends driving today’s global auto industry, the advancements and materials that are helping…

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  7. BASF’s Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

    January 9, 2017

    Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln…

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  8. Behind the Scenes: The Co-Creation of the Hyundai RN30 Concept Car

    October 18, 2016

    “Utterly mad” – Top Gear “Rally-Inspired” – Car and…

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  9. 9 Solutions BASF Offers to Help Automakers Meet CAFE Standards

    July 21, 2016

    Since 2012, U.S. automakers have kept a keen eye toward a milestone date thirteen years down the road. The U.S.…

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  10. BASF Electrifies the Market with Battery Materials

    July 7, 2016

    As the head of BASF’s Battery Materials business unit, Dr. Jeffrey Lou is responsible for recognizing opportunities…

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  11. Honeycomb Structure is the Bee’s-Knees for Automotive Lightweighting

    June 16, 2016

    The honeycomb design found in the insect world is making its way into the auto industry, beating out man-made blow…

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  12. Parallax-Inspired BASF’s Color Predictions for 2020 Vehicles

    May 9, 2016

    What happens to the scenery as you look through the window of a moving vehicle or train? The trees appear much…

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